Barbarian Football Club

A new website and e-commerce experience for an iconic international sporting brand.
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The Barbarian Football Club – widely known as the ‘Baa-Baas’ – is a British-based invitational rugby union team first established in 1890. Having first worked together in 2008, the Barbarians again approached us to redevelop their website, strengthening their online offering from a brochure website to one with greater social media focus and e-commerce functionality.

Web & Design

Usability & User Experience
Information Architecture
Interface Design


Content Creation

Support & Hosting

24/7 Support
Managed Servers
Backup Disaster Recovery

Barbarians & Juniors


The primary focus of the Barbarian Football Club's website redesign was two-fold. First, the Club wanted to reintroduce their historic brand to new audiences in the digital age, bringing their rugby archive to the forefront and leveraging more than 100 years of 'Baa-Baas’ history. Secondly, the Club wanted to strengthen the website’s e-commerce functionality, with merchandising sales recognised as a key driver for future growth.

Barbarians Project Key Facts

Creative Thinking & Outcomes

With improved functionality, design, and navigation, the new site has propelled the Barbarian Football Club online presence from a simple brochure website to one of greater social media focus - generating more dynamic, timely content in the process.

Our partnership with Totally has allowed us to tap into conversations that are happening in the social world and generate more dynamic, timely content.

Gordon Brown
Honorary Treasurer, Barbarian Football Club

Portfolio Download

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Interested in working with us?

If you have a new business inquiry, an idea to talk through, or simply a project you think we will work well together on, we'd love to hear from you.

Phone us on 020 3199 5260
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See it in action

Visit Barbarian FC