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When it comes to design, there always tends to be a question of whether to be trendy or to be a trendsetter. To stay current and relevant to the latest visual styles or to create innovative designs that will inspire others.
Whether designers choose to embrace current trends or steer clear of them, one thing cannot be argued – they impact the web tremendously.
In 2013, simple layouts that display optimally across platforms were all the rage. That trend will likely continue in 2014, but what more can we expect?
Below are a few trends we feel will be a positive influence on web design in 2014!
Minimalism is set to continue taking over the web world. Designs, colour schemes and graphics that are minimalist in nature are quickly becoming the order of the day. Nobody wants to navigate through pages and pages of text and overcrowded graphics.
A cleaner page is easier to navigate, understand and scan, with organisations able to get straight to the point of why the visitor is there in the first place.
The use of simplified colour schemes began to creep into vogue in 2013 and will only become more popular in 2014. In particular, expect to see websites with monochromatic colours - all the colours (tints, tones and shades) of a single hue with the addition of white, black and greys - popping up all over the web in the coming year.
Ok, so this has been popular for much of 2013, particularly since iOS7 came out, but it's still going strong. Flat designs rarely introduce dimensionality, shadows, or textures into the equation, relying instead visual clarity and unique, often bright, bold colour combinations to communicate.
As touched on above, now responsive web design is becoming more commonplace, we are starting to see brands dig deeper into our mobile lifestyles. There is evidence this will go one step further in 2014, with organisations increasingly placing a higher priority on the mobile experience, which then becomes the foundation of the entire layout of their desktop website. Large user-interface elements that are intuitive and easy to navigate are a sure sign symptom of such an approach as they combat shrinking screen sizes and help users effectively tap their way through information.
All good designers try to communicate some sort of message or story with their designs. But this is poised to go to the next level in 2014, with designers (and developers) using a combination of animated words, illustrations, scroll activated animations, typography, videos, photographs, colour, icons and symbols to tell their story through a level of interactivity like never before.
As just touched on, websites don’t have to be static and many brands took advantage of this in 2013. With organisations set to try to communicate more with less in 2014, browser-size background videos are set to become even more popular, providing audiences with an inside look into your company, product or service that no amount words could do justice.
Trends suggest long-scrolling website are in - and they're here to stay in 2014 - with users now more comfortable than ever with scrolling through the web to find information. And now with animated story telling also set to become more widespread, along with mobile display a primary consideration, single page sites will become even more prevalent.