The Bosses Talk Business - Toby

Lauren Merritt
by Lauren Merritt
Office Manager
  • If you’re a regular reader of our blog then you may well have seen the interviews we’ve been conducting with each team within Totally. We recently noticed there’s three very important people missing from this list - none other than our directors (we have three). So we thought it was only fair to get the low-down from them in a micro-series of blogs, so without further ado here’s what our Director Toby Mason had to say..

    Can you tell our readers your role within the company & day to day jobs.

    My role within the company spans the Marketing and Design teams. I also work on proposals, pitches and other Business Development for the agency as a whole.

    One thing I love about the work is how varied my day to day job is. I try and stay on top of creativity and innovation as in this industry there isn't necessarily a single "right way" to achieve the clients objectives.

    How did you get to this point in your career?

    I was actually one of the very few of my peers not to go to University. I came out of school with the intention of working for a year. Enjoyed it so much I decided to dive straight in.

    "Digital" was in its infancy and my first solid job was working for a dotcom that facilitated Online Auctions in the antiques industry. I was very junior so was making coffees, and filling the printers but I also got to try my hand and basic HTML and data processing.

    As the bubble started to burst and they were downsizing I got an opportunity at Totally to be a Web Support guy AND it was just down the road from where I lived.

    After being in support for a while I realised I wasn't cut out for a career in coding but gained enough knowledge to manage others and take on more client facing roles. I also taught myself SEO and have grown a team to focus on that.

    Myself and two fellow directors undertook a management buyout at the end of 2013. The rest, as they say,is history.

    If you could sum the Totally culture up in 3 words what would they be?

    • Friendly
    • Hard-working
    • Stimulating

    Are there any specific projects you're looking forward to / are especially proud of?

    Anything that is slightly out of the ordinary. Whether that be a bespoke web application or marketing a product or service in a specific niche.

    I experience pride every day in seeing the team that has been built and every new bit of business generates excitement but I personally enjoy the work we do for the 3rd sector.


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