Content marketing ideas - tools & tips

7 minutes reading time
  • If you are reading this blog, I think it is fair to assume you already know the importance of content marketing. But of course, recognising its importance doesn’t mean you’re any good at it. Coming up with new ideas is hard. Creating interesting content is challenging. Content promotion is time consuming.

    What’s more, sometimes your brain doesn’t want to play ball when it comes to content marketing ideas. At the very least, it may need a jump start.

    But fear not. Below are some content marketing tools and tips to help make the process a whole lot easier.

    Google Adwords Keyword Planner

    If the goal of creating content is to attract and convert consumers, it never hurts to start your hunt for ideas with Google’s Keyword Planner. One of the more obvious tools in your arsenal, use it to understand keyword traffic, competition and find the segments you want to target.


    Learn to love Quora! It is a great place to find out what people in your niche or industry have questions about – and thus a goldmine of great content ideas. Users ask questions and have intelligent conversations around topics like tech, business, startup life, entrepreneurism ... the list goes on. Just search for some relevant industry terms and see what people are asking.


    The same way in which Google's Keyword Planner can open your mind to new keyword phrases and content ideas, UberSuggest goes deeper. Give UberSuggest a keyword and the tool will take the base of that keyword and expanded your options in all directions. Click on any of the phrases UberSuggest populates and it will dive even deeper, offering other related phrases. Such a simple, yet powerful tool to have in your content marketing idea arsenal.


    Delicious is a social bookmarking web service for storing, sharing, and discovering the web. You can observe what content is trending and see what people are interested in learning about. For example, if you are in the fashion business, you could use Delicious to find out what people struggle with…such as finding quality jeans that fit. If you're an active Twitter user, Delicious also lets you link up your Twitter account to create a customised discovery based on your interests. Or you can do a simple keyword search to find articles related to a certain topic or industry.


    The figurative water cooler of the 21st Century, Twitter has become the go-to resource for monitoring everything from momentous events to asking the simplest of questions. This makes it an invaluable resource for content generation! And one best to take a peek at this treasure trove is through Twitter’s Advanced Search function. Enter a few base keywords into the data fields and welcome a myriad of outreach opportunities and content suggestions. It’s like you’re not even trying.

    Google Analytics

    One of the simplest, but often overlooked, channels for content ideas is your own website. Log into Google Analytics and use your site’s own data to understand your visitors' intent for being there. Learn the questions they have, the keywords they have entered and the topics they’re most engaged with it. Your customers are giving you all this information just by interacting with your site. Use it to improve their experience and your content marketing.

    Your Team

    Know what the most untapped resource for your content marketing ideas is? Your colleagues!

    They sit on the front lines interacting with customers and industry every day. Ask them what topics customers are most interested in and the questions they often have. Why do they pick up the phone and call? What problems are they continually having to address? What’s on their wish list? Your team knows. By asking the right questions, you will instantly have a range of content ideas that will gain real traction.

    A content marketer’s job is never done and it’s certainly never easy. However, the above tools and tricks can help keep that content flowing and uncover new opportunities.

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