When initially meeting with clients about SEO, one of the first things we flag with them is that it truly is a long game. So many of the basic principles of SEO, such as building engaging, unique content that other sites link too, can take months to achieve. Of course, when the penny drops, all the effort can be more than worth it.
Despite this, there are range of short-term quick wins that everyone can do. Below are 7 of the most common SEO quick wins that when resolved can impact your website’s performance in search engines rather quickly.
Page titles are still one of the most important ranking factors. Each page should have a unique title and if possible focus on one keyword area (often the page’s H1)
Even though Meta Descriptions have no direct impact on ranking, it is used in search results to describe your link and can have a big impact on the ‘click through rate’. Ensure your descriptions are less than 150 characters (including spaces) or risk your text being truncated in search results.
One of the most commonly forgotten on-page SEO quick wins is the optimisation of images, ensuring they all have ALT tags. The most important function of an ALT tag is to explain to a visually impaired user what an image is displaying. But ALT tags also ensure search engines can crawl and understand images being displayed.
Internal linking is crucial if you want your site to be indexed thoroughly by search engines. The actual text you use for that internal link is also important, with keywords and keyword phrases related to the page you are linking too recommended as the anchor text used (i.e. not Click Here).
A flat website architecture is ideal for SEO, but this is not always possible. Instead, identify your most important pages and have direct links to them from your homepage. This effectively flattens your architecture and increases the authority of those linked internal pages, thus helping them to rank higher in search results. Using the Anchor Text Key Stage 4 Maths to page about that topic would also be beneficial.
Identify the range of keywords your potential site visitors might type in to search for your organisation, product or service. Then, work these keywords into useful content. This will help search engines recognise you website has content relevant to those search terms, and thus may be of interest to the user.
Lastly, Google Analytics is a free web tracking service offered by Google to help website owners track and analyse traffic sources, website visitors, conversions, site performance and much, much, much more. If you are not onboard already, you should be! It is very simple to implement and will allow you to better understand the behaviours of your visitors and what they want.