Websites. Software. Consulting

SEO Case Study - Month Two

By Toby Mason

Added Friday 01/08/2008

We have made a really good start and the site is actually performing better than hoped considering that most of this month was taken up doing onsite work.

Here are the positions as of 4 weeks into the campaign:

Managed Offices London n/a
Managed Offices Soho 60
London Serviced Offices n/a
Serviced Office London n/a
Serviced Office North London 89
Office Space London Central n/a
Flexible Office Space London 138
Flexible offices London 55

As discussed in Month One of the SEO Case Study these results are purely based on changes made to the website itself so they are really encouraging.

This coming month we start in earnest on the offsite and link building. The important thing for progressing a link campaign is to build good realtionships with those in the industy you are targeting. You will be amazed at the blog and article sites out there that will be more than happy to host a well throught out article or paper with plenty of backlinks.

Directory submissions are important, but they tend to carry a lot less weight than industry blogs so its important to use the time wisely. Even though a lot more effort may go into writing a blog post about office space and befriending the bloggers to host it the results and reaction to the links will be much more impressive.

We can look forward to the next month. Google is always the hardest nut to crack but we have made really good headway on our targeted key phrases as well as with some periphery keywords such as "flexible offices soho" (position 16)

Check back in a month for part three of SEO Case Study.

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